Created to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques that we still use today. Our customers have skin tones in the fairest fairs to the deepest darks. The Juvia’s Tribe is where we celebrate our customers that come to us from all walks of life. Juvia’s Place Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer. She didnt find this so she created her own rich, vibrant highly pigmented coloured eyeshadows.