Created to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques that we still use today. Our customers have skin tones in the fairest fairs to the deepest darks. The Juvia’s Tribe is where we celebrate our customers that come to us from all walks of life. Juvia’s Place Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer. She didnt find this so she created her own rich, vibrant highly pigmented coloured eyeshadows.
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- Makeup, NEW
Juvia’s Blushed Liquid Blush
- $30.00
- Juvia's Place Blushed Liquid Blush is a lightweight multi-use liquid blush that creates effortless radiance and a dewy finish on cheeks.
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- Out of Stock
- Black-Founded, Complexion, Makeup, Women-Founded
Juvia’s Place – I Am Magic Concealer
- $24.00
- I AM MAGIC Liquid Concealer is a sweat-proof, waterproof, and weightless full coverage concealer. It's formulated it to be the best full coverage concealer, great for all skin types and skin tones. Live YOUR magic with Juvia's Place.
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- Black-Founded, Complexion, Makeup, Women-Founded
Juvia’s Place – I Am Magic Velvety Matte Foundation
- $33.00
- I AM MAGIC Velvety Matte Foundation is a flawless foundation and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all day wear. It has a velvety finish that never looks cakey. From Sudan to Marisol, Juvia's Place formulated shades are globally-inspired by ALL skin tones, from the deepest dark…
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- Makeup, Makeup Tools
7 PCs Makeup Sponge Kit
- $13.00
- 7 PCs Makeup Sponge Kit A good makeup sponge is arguably one of the most valuable beauty tools you have in your arsenal. So important that Her Appeal created an early Christmas gift for you, a 7pc Sponge Kit. 7 PCs Makeup Sponge Kit Our latex-free foam quickly blends makeup for an easy application and flawless, skin-like finish. We love…
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- Black-Founded, Makeup, Women-Founded
Eyeshadow Palette Mini (Juvia’s Place)
- $24.00
- Choose from our selection of richly pigmented eyeshadow palettes from Juvia's Place.
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- Black-Founded, Makeup, Women-Founded
Eyeshadow Palette Fullsize (Juvia’s Place)
- $23.00 – $42.00
- Choose from our selection of richly pigmented eyeshadow palettes from Juvia's Place.
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