Luxury Formulas At Drugstore Prices. Vegan, Cruelty-Free & Made In The USA. ColourPop redefines luxury beauty by creating high quality products at affordable prices. They pride themselves on being wallet friendly and bunny approved. They test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead. Beauty editors everywhere are loving ColourPop. Enough to award them some of the most coveted beauty awards from Allure Glamour etc.