The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

The Ordinary is a brand from DECIEM. DECIEM was founded in 2013 by Brandon Truaxe & Nicola Kilner, Co-Founder

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  • The Ordinary- Lash and Brow Serum Quick View
    • The Ordinary- Lash and Brow Serum Quick View
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    • The Ordinary- Lash and Brow Serum

    • $29.00
    • The Multi-Peptide Lash and Brow Serum is a light, non-greasy formula designed to support thicker, fuller, and healthier-looking lashes and brows. By utilizing 11 active ingredients, including four peptide complexes and a series of natural extracts, this twice-daily serum works to help nourish and protect your lashes and brows while enhancing the look of density and overall appearance in as…
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  • The Ordinary – Caffeine Solution 5% EGCG  30ml Quick View
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      The Ordinary – Caffeine Solution 5% EGCG  30ml Quick View
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    • The Ordinary – Caffeine Solution 5% EGCG 30ml

    • $18.00
    • 100% Plant-Derived Squalane from The Ordinary is a lightweight plant-derived solution to support hydration. This pure molecule with an oil-like texture is great for those looking for solutions for signs of dehydration. Squalane is non-comedogenic and is suitable for use on all skin types. Benefits Replenishes lost moisture Maintains healthy-looking skin Provides enhanced barrier support For Hair: increase heat protection,…
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  • The Ordinary – Salicylic Acid 2% Solution 30ml Quick View
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      The Ordinary – Salicylic Acid 2% Solution 30ml Quick View
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    • The Ordinary – Salicylic Acid 2% Solution 30ml

    • $13.00
    • 100% Plant-Derived Squalane from The Ordinary is a lightweight plant-derived solution to support hydration. This pure molecule with an oil-like texture is great for those looking for solutions for signs of dehydration. Squalane is non-comedogenic and is suitable for use on all skin types. Benefits Replenishes lost moisture Maintains healthy-looking skin Provides enhanced barrier support For Hair: increase heat protection,…
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  • The Ordinary – 100% Plant – Derived Squalane 30ml Quick View
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      The Ordinary – 100% Plant – Derived Squalane 30ml Quick View
    • The Ordinary – 100% Plant – Derived Squalane 30ml

    • $17.00
    • 100% Plant-Derived Squalane from The Ordinary is a lightweight plant-derived solution to support hydration. This pure molecule with an oil-like texture is great for those looking for solutions for signs of dehydration. Squalane is non-comedogenic and is suitable for use on all skin types. Benefits Replenishes lost moisture Maintains healthy-looking skin Provides enhanced barrier support For Hair: increase heat protection,…
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  • The Ordinary- Granactive Retiniod 2%  30ml Quick View
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      The Ordinary- Granactive Retiniod 2%  30ml Quick View
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    • The Ordinary- Granactive Retiniod 2% 30ml

    • $24.00
    • Granactive Retinoid 2% Emulsion is a creamy serum that targets visible signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid improves the appearance of fine and dynamic lines that arise from a loss of collagen and elastin, while evening skin texture and tone. What’s more, this advanced ingredient is not…
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  • The Ordinary- Retinol 0.5% in Squalane 30ml Quick View
    • The Ordinary- Retinol 0.5% in Squalane 30ml Quick View
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    • The Ordinary- Retinol 0.5% in Squalane 30ml

    • $18.00
    • Retinol 0.5% in Squalane offers a water-free solution containing 0.5% retinol—an ingredient that improves the appearance of fine and dynamic lines that arise from a loss of collagen and elastin, while evening skin texture and tone. What’s more, this intermediate formula is supported with squalane, a moisturizing agent naturally found in your skin that enhances surface-level hydration and helps combat…
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  • The Ordinary- Lactic Acid 10%  30ml Quick View
    • The Ordinary- Lactic Acid 10%  30ml Quick View
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    • The Ordinary- Lactic Acid 10% 30ml

    • $16.00
    • Which skin type is it good for? ✔ Normal ✔ Oily ✔ Combination ✔ Dry What it is: 10%- A high-strength Lactic Acid peeling formula for smoother, healthier-looking skin. 5% - A mild Lactic Acid peeling formula for smoother, healthier-looking skin. Solutions for: - Uneven skin tone - Fine lines and wrinkles - Dullness and uneven texture
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  • The Ordinary- Azelaic Acid Suspension 10% Quick View
    • The Ordinary- Azelaic Acid Suspension 10% Quick View
    • The Ordinary- Azelaic Acid Suspension 10%

    • $20.00
    • Found in grains, Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi-functional support ingredient for all skin types and also acts as an effective antioxidant. This formula offers a very high 10% concentration of…
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  • The Ordinary – Alpha Arbutin 2% + HA 30ml Quick View
    • The Ordinary – Alpha Arbutin 2% + HA 30ml Quick View
    • The Ordinary – Alpha Arbutin 2% + HA 30ml

    • $20.00
    • Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It's used at a high 2% concentration versus a standard concentration of 1% and supported with a next-generation form of Hyaluronic Acid for enhanced delivery. Alpha Arbutin is much stronger in effect than Arbutin or Beta Arbutin. Note: Alpha Arbutin is extremely sensitive to degradation in the presence of water if…
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  • The Ordinary – Ascorbyl Glucoside Solution 12% 30ml Quick View
    • The Ordinary – Ascorbyl Glucoside Solution 12% 30ml Quick View
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    • The Ordinary – Ascorbyl Glucoside Solution 12% 30ml

    • $28.00
    • Ascorbyl Glucoside Solution 12% offers a lightweight, water-based formula that helps reduce signs of aging by brightening and balancing uneven skin tone. Unlike direct forms of vitamin C, this easy-to-use serum contains a water-soluble vitamin C derivative that converts into vitamin C once applied, giving it less irritation potential. And because it has advanced antioxidant properties, it also protects skin…
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  • The Ordinary- Salicylic Acid 2% Masque 50ml Quick View
    • The Ordinary- Salicylic Acid 2% Masque 50ml Quick View
    • The Ordinary- Salicylic Acid 2% Masque 50ml

    • $22.00
    • Salicylic Acid 2% Masque is formulated to target lackluster tone and textural irregularities. The formula, infused with charcoal and clays, aims to enhance the appearance of smoothness and clarity, leaving the skin feeling refreshed. The structure of salicylic acid facilitates its lipophilicity and miscibility with the lipids located on the surface of the skin. It is a suitable ingredient for…
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  • The Ordinary- Hyaluronic acid 2% + B5 Quick View
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      The Ordinary- Hyaluronic acid 2% + B5 Quick View
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    • The Ordinary- Hyaluronic acid 2% + B5

    • $18.00
    • Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. This formulation combines low-, medium- and high-molecular weight HA, as well as a next-generation HA crosspolymer at a combined concentration of 2% for multi-depth hydration. This system is supported with the addition of Vitamin…
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