The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

The Ordinary is a brand from DECIEM. DECIEM was founded in 2013 by Brandon Truaxe & Nicola Kilner, Co-Founder

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  • The Ordinary- Lash and Brow Serum Quick View
    • The Ordinary- Lash and Brow Serum Quick View
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    • The Ordinary- Lash and Brow Serum

    • $29.00
    • The Multi-Peptide Lash and Brow Serum is a light, non-greasy formula designed to support thicker, fuller, and healthier-looking lashes and brows. By utilizing 11 active ingredients, including four peptide complexes and a series of natural extracts, this twice-daily serum works to help nourish and protect your lashes and brows while enhancing the look of density and overall appearance in as…
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  • The Ordinary – Caffeine Solution 5% EGCG 30ml Quick View
    • The Ordinary – Caffeine Solution 5% EGCG 30ml Quick View
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    • The Ordinary – Caffeine Solution 5% EGCG 30ml

    • $16.00
    • 100% Plant-Derived Squalane from The Ordinary is a lightweight plant-derived solution to support hydration. This pure molecule with an oil-like texture is great for those looking for solutions for signs of dehydration. Squalane is non-comedogenic and is suitable for use on all skin types. Benefits Replenishes lost moisture Maintains healthy-looking skin Provides enhanced barrier support For Hair: increase heat protection,…
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  • The Ordinary – Salicylic Acid 2% Solution 30ml Quick View
    • The Ordinary – Salicylic Acid 2% Solution 30ml Quick View
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    • The Ordinary – Salicylic Acid 2% Solution 30ml

    • $13.00
    • 100% Plant-Derived Squalane from The Ordinary is a lightweight plant-derived solution to support hydration. This pure molecule with an oil-like texture is great for those looking for solutions for signs of dehydration. Squalane is non-comedogenic and is suitable for use on all skin types. Benefits Replenishes lost moisture Maintains healthy-looking skin Provides enhanced barrier support For Hair: increase heat protection,…
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  • The Ordinary – The Bright Set Quick View
    • The Ordinary – The Bright Set Quick View
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    • The Ordinary – The Bright Set

    • $75.00
    • What it is: A set that gently cleanses the skin, targets the look of dark circles, promotes visibly radiant and healthy-looking skin, and provides mild exfoliation. Skin Type: Normal, Combination, and Oily Skincare Concerns: Fine Lines/Wrinkles, Acne/Blemishes, and Dark Circles Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS &…
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  • The Ordinary – High Adherence Silicone Primer 30ml Quick View
    • The Ordinary – High Adherence Silicone Primer 30ml Quick View

    • The Ordinary – High Adherence Silicone Primer 30ml

    • $13.00
    • The High-Adherence Silicone Primer from The Ordinary is a lightweight cream that uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition, that adheres for longer and that reduces the look of enlarged pores and imperfections. Benefits Helps provide solutions for makeup adherence and visible surface texture This formula can also…
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  • The Ordinary – 100% Plant – Derived Squalane 30ml Quick View
    • The Ordinary – 100% Plant – Derived Squalane 30ml Quick View

    • The Ordinary – 100% Plant – Derived Squalane 30ml

    • $17.00
    • 100% Plant-Derived Squalane from The Ordinary is a lightweight plant-derived solution to support hydration. This pure molecule with an oil-like texture is great for those looking for solutions for signs of dehydration. Squalane is non-comedogenic and is suitable for use on all skin types. Benefits Replenishes lost moisture Maintains healthy-looking skin Provides enhanced barrier support For Hair: increase heat protection,…
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  • The Ordinary- Buffet + Copper Peptides 1% 30ml Quick View
    • The Ordinary- Buffet + Copper Peptides 1% 30ml Quick View
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    • The Ordinary- Buffet + Copper Peptides 1% 30ml

    • $52.00
    • What it is: A multi-technology peptide serum that targets various visible signs of aging. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity Formulation: Lightweight Serum Highlighted Ingredients: - Copper Peptides: Support a wide range of skin health functions like supporting normal immune function, collagen synthesis, fibroblast production, and anti-inflammatory responses. - Matrixyl:…
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  • The Ordinary- Granactive Retinoid 2% Emulsion 30ml Quick View
    • The Ordinary- Granactive Retinoid 2% Emulsion 30ml Quick View
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    • The Ordinary- Granactive Retinoid 2% Emulsion 30ml

    • $22.00
    • This formulation combines two forms of next-generation retinoid actives: a) A 2% concentration of Granactive Retinoid™ which is a complex of solubilized Hydroxypinacolone Retinoate (HPR). HPR is a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly…
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  • The Ordinary- Lactic Acid 10% 30ml Quick View
    • The Ordinary- Lactic Acid 10% 30ml Quick View
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    • The Ordinary- Lactic Acid 10% 30ml

    • $16.00
    • Which skin type is it good for? ✔ Normal ✔ Oily ✔ Combination ✔ Dry What it is: 10%- A high-strength Lactic Acid peeling formula for smoother, healthier-looking skin. 5% - A mild Lactic Acid peeling formula for smoother, healthier-looking skin. Solutions for: - Uneven skin tone - Fine lines and wrinkles - Dullness and uneven texture
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  • The Ordinary- Azelaic Acid Suspension 10% Quick View
    • The Ordinary- Azelaic Acid Suspension 10% Quick View

    • The Ordinary- Azelaic Acid Suspension 10%

    • $20.00
    • Found in grains, Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi-functional support ingredient for all skin types and also acts as an effective antioxidant. This formula offers a very high 10% concentration of…
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  • The Ordinary – Alpha Arbutin 2% + HA 30ml Quick View
    • The Ordinary – Alpha Arbutin 2% + HA 30ml Quick View

    • The Ordinary – Alpha Arbutin 2% + HA 30ml

    • $20.00
    • Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It's used at a high 2% concentration versus a standard concentration of 1% and supported with a next-generation form of Hyaluronic Acid for enhanced delivery. Alpha Arbutin is much stronger in effect than Arbutin or Beta Arbutin. Note: Alpha Arbutin is extremely sensitive to degradation in the presence of water if…
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  • The Ordinary – Vitamin C Suspension 23% + HA Spheres 2% 30ml Quick View