Her Appeal is a Bahamian Beauty Retail Experience with a focus on providing you with the best products, services & events for the modern woman. At Her Appeal every client is treated like royalty. Every product is hand-selected before hitting our virtual and in-store shelfs. We are the hub for beauty lovers and product junkies to come & explore our curated, ever-growing roster of the must-have goodies in the beauty, skincare, hair-care, self-care, feminine care arenas. (Wow that is a mouth-full! ) We highlight women-owned, Black-owned and Bahamian-owned brands, with a whopping 70% of our biggest division, Skincare, being female-founded brands. 78% of our makeup brands are Black-owned.

Selling Fast!

The Best face wash for acne!

Acne Foaming Cream Cleanser



Over 20 Top International Brands
Are now easily ACCESSIBLE in the Caribbean



Her Directory

Want your nails done? Know who does Box braids? What is the phone number for Beauty By Bekuh? Who can I book a massage with for next week? All this will be solved with Her Directory, a compiled list of beauty professionals you can trust.




Amazing Experiences

From our Brands Launch, Sip & Shop, Bridgerton Tea Party, Travel Panel, VisionBoard Party and other events, we provide you experiences far-beyond picking a new eyeshadow.


The Girls are Talking!

Gorgeous hair!!!

“Gorgeous hair!!!”

Top quality bundles that look and feels great, soft and easily managed. Being a natural this silk base closure made life much easier. I love my hair!!! Thank you, Hair Apparel.


The bundles were soft!

“The bundles were soft!”

The bundles were soft and needed minimum moisture. There was little to no shredding, even after a month and a half of being installed. The hair holds curls very well with little to no tangling. I would definitely order from Hair Appeal.


The prices can’t be beat!

“The prices can’t be beat!”

The quality and texture of the hair are great! No shedding and no tangling. I wore my hair for 4 weeks and was able to install it twice, and I decided to turn it into a wig. The prices can’t be beat! Thanks HairAppeal! #Slay #HA #EffortlessLook


Great customer service!!!!

“Great customer service!!!!”

The hair is very soft and does not shed. Can you say fabulous and the price yesss a must have!!!!