Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

After changing the beauty game, she decided to take over the skincare world. Starting with cleanser, toner and moisturizer she launched Fenty Skin to “create amazing products that really work, that are easy to use, and everyone can get in on.”

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